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The Shape Up: The Best July Releases in Men's Grooming

The new products that earned permanent spots on our bathroom counters this month.

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Grooming products including a razor, skincare items, and cologne displayed creatively with a golf theme.
Jason Speakman

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IT’S REGULARLY PUSHING 100 degrees on the East Coast, Jaylen Brown just got traded for a bag of chips, and Team USA was waxed by Belgium last night. I’d say it’s the perfect time for a reset—and nowhere is that easier to accomplish than with your grooming routine. Be it a freshly shaved face, refreshed skin, or new scent, you can get a fresh start with just a few products. Thankfully, the latest releases in grooming offer plenty of options with exciting new electric razors, soothing night creams, and interesting colognes. These are the best new releases across the board.

Panasonic took one of the best electric razors on the market and made it even better. After using this upgraded Arc5 for over a month, the Pro consistently delivered fast, close, irritation-free shaves, while its new flexible head made tricky areas like the neck and jawline noticeably easier to tackle. Sure, it doesn't reinvent the Arc5, but it certainly refines it.

Read More: Panasonic Arc5 Pro Review

Speaking of the best razors on the market, the Braun Series 9 Pro+ has been the best electric shaver—full stop—since it was released in 2023. But the brand’s latest shaving device may finally dethrone the Series 9 and take up its mantle. Offering a shave that’s just as smooth in a lighter, more flexible package, the Nevo proves that the true greats never stop improving.

Read More: Best Electric Razors

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The REV is another streamlined, effective electric toothbrush from quip. This oscillating option offers four intensities, ranging from extra gentle for the most sensitive teeth to a powerful, deep clean. It’s grippy, lightweight, and intuitive, a perfect electric toothbrush for travel (especially considering the slim design and included case), beginners, and everyday use. It also features an easy-to-use and understand app that tracks the progress of your brushing session, similar to the Oral-B Series 10 but at a fraction of the cost.

Read More: Best Electric Toothbrushes

I’m not generally one to recommend dropping over $300 in a night cream. However, if you can swing that investment, this cream from Augustinus Bader actually performs up to its price tag. Its blend of natural amino acids, high-grade vitamins, and synthesized molecules supports overnight skin renewal while boosting hydration, calming irritation, improving firmness, and reducing the look of fine lines and wrinkles. The impact is immediate. After one night, I could see my skin smoothing. After a week, I looked a couple of years younger.

Read More: Best Night Creams for Men

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iS Clinical’s new eye gel features one of my favorite applicators, with a cool metal tip that evenly distributes the silky gel, which absorbs in seconds. Its powerhouse formula combines hyaluronic acid, peptides, vitamins C and B5, and antioxidants to hydrate, brighten, firm, strengthen the skin barrier, and smooth fine lines, making it one of the most effective eye treatments I've used.

Read More: Best Eye Creams for Men

I’m a sucker for a multipurpose sunscreen, especially when it's of the mineral variety. In addition to sun protection, this mineral SPF 40 is packed with antioxidants to combat dullness and signs of aging, ceramides to strengthen the skin barrier, and sandalwood to calm redness and inflammation. It’s quickly become a go-to of mine this summer as the days get hotter and sunnier in NYC.

Read More: Best Sunscreen

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Since The Rock launched his skincare brand, Papatui, a couple of years ago, it has consistently proved it’s more than a run-of-the-mill celebrity line with products that actually work at affordable prices (seriously, most of its line is $10). The brand’s first line of colognes has, thankfully, kept this momentum going. Each priced at $40, they smell better than fragrances priced twice that. My favorite is the P-01, which is a rich leather and wood scent with serious staying power, especially considering its price.

Read More: Best Colognes

Sand + Fog opens with bright citrus and pepper before settling into a warm, spicy blend of lavender, cinnamon, and sage over a rich, woody base of amber, vanilla, cedarwood, patchouli, and vetiver. The result smells like a cozy bonfire lit on the back end of a high-end golf course.

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For those of us with sensitive skin, there are few brands more consistent than First Aid Beauty—and this new gel cleanser keeps the trend going. Armed with niacinamide, azelaic acid, and glycerin, this face wash soothes while it—gently—cleanses and exfoliates.

Read More: Best Face Wash

Drakes is having one hell of a summer. Sure, he became the first artist in history to have three albums debut at Nos. 1, 2, and 3 respectively on the US Billboard 200. But his fragrance brand also just dropped an incredible summer scent. The woody-aromatic scent opens with bright mandarin, crisp pear, and spicy ginger before settling into fresh clary sage and jasmine over a warm base of tonka bean, vetiver, and cedar. Perfect for a July night out, whether or not Iceman is your soundtrack.

Headshot of Sean Zucker
Sean Zucker
Grooming and Commerce Editor

Sean Zucker is the Grooming and Reviews Editor at Men's Health. He brings over half a decade of experience covering health, wellness, and lifestyle. When Sean's not writing about hair products, you can find him running for exercise, or toward the nearest food truck. 

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