Estimated read time1 min read

WATCH ANY COLOGNE commercial, and you’ll see how intertwined scent and masculinity are. It’s not just the all-too-common ads featuring a chiseled dude walking open-shirted through the desert while some beautiful model chases after him. Fragrance has long been seen as a marker of confidence and competence. But smelling good goes well beyond spritzing on a cologne—though it does help—especially when you work out as much as we do. That’s why we created the Men’s Health Smell Fresh Awards.

This is our annual hunt for the products that do the most to keep you smelling—and feeling—your best. After grabbing every fragrant new soap, body wash, deodorant, antiperspirant, cologne, and other hygiene essential we could get our hands on, we put each through months of real-world testing to evaluate everything from odor-fighting performance to longevity and ease of use.

After countless showers, spritzes, and workouts, these are the standout releases of 2026—the 35 products we trust most to boost freshness, cleanliness, and confidence.

cleanse
control
finish

Design: Taryn Colbert and Jason Speakman

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Sean Zucker
Grooming and Commerce Editor

Sean Zucker is the Grooming and Reviews Editor at Men's Health. He brings over half a decade of experience covering health, wellness, and lifestyle. When Sean's not writing about hair products, you can find him running for exercise, or toward the nearest food truck. 

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Reviewed byBrian Underwood
Beauty Director

Brian Underwood is beauty director at Women’s Health, where he oversees content strategy for the brand across all platforms, including digital, print, and social. Underwood previously served as beauty and wellness director at Oprah Daily and O, The Oprah Magazine. During his tenure leading beauty content for the Oprah brand at Hearst, stories Underwood commissioned were awarded the Skin Cancer Foundation Media Award and a Fragrance Award for Editorial Excellence (his second). He was the launch Beauty Director of Dr. Oz THE GOOD LIFE, and has held additional editorial positions at Fitness, Organic Style, Good Housekeeping, Life & Style Weekly, and Woman’s Day and has written for Self, Shape, Seventeen, Redbook, Cosmopolitan, and many more. Underwood previously served on the Skin Cancer Foundation’s gala committee and as partnerships director of the Trans Beauty Clinic, a New York-based charitable organization that provided beauty services and workshops to the city’s trans community.