Álvaro Piqueras

Álvaro Piqueras is an expert in sports and for the last five years he has specialized in fitness, nutrition and other health topics. Try to keep up to date with new research and trends in the fields you dominate so that you can rigorously share the training routine that can inspire a change in your habits, the properties of the foods that should be part of your diet or the scientific findings that can improve the physical and mental well-being of people like you. He began his career in local and regional media in the land of Don Quijote, specifically in Albacete. From there, he made the leap to national media after an enriching stint at a wonderful independent advertising agency with the name of the Beatles' song (GettingBetter), although he always kept his journalistic vocation intact. Hence, he pursued his dream of working for some of the country's leading publishing groups such as Prisa, Vocento and now also Hearst. Perhaps you have read him in the digital version of Diario As, covering a multitude of topics, or in ABC and other publications of the group, preparing reports on branded content for major brands, multinationals and institutions. And if you haven't had the chance, now is the time to do it at Men's Health and Runner's World. How could it be otherwise, he confesses to being a sports lover and from a very young age he has tried disciplines as diverse as athletics, soccer, basketball, tennis, cycling or swimming. Sometimes feeling the adrenaline rush of competition, and sometimes simply enjoying the benefits of physical activity. Now he has given up functional exercises and boxing because he is certain that the bag is unable to hit him back. Graduated in Advertising and Public Relations from the University of Alicante, he also has specific training in management and management of social networks, strategic planning and graphic design. Lately he has entered the universe of generative artificial intelligence applied to journalism, but he swears and perjures that he does not use it professionally because, among other considerations, he continues to enjoy every word he writes after 20 years of experience in the communication sector.