Estimated read time1 min read

JUST LIKE EVERY year, our editors spent months testing hundreds of the newest grooming products to find the very best out ones there. But we quickly realized it’s not always about having just one. These days, we have options and we endorse using them to their full advantage. In 2024 grooming has gotten personal, so whether it’s having an arsenal of bar soaps at the ready or a collection of sunscreens, we’re using different products based on how we feel and what our bodies need. Grooming isn’t one size fits all so we encourage you to experiment, collect and create the best routine that fits your vibe.

We aren’t kidding when we say we tested hundreds of products and spent months lathering, scrubbing, slathering and spritzing to weed out the duds and find the very best. And whether you’re a body wash or bar soap guy, are rocking short or long hair, growing a beard or shaving clean every day, we found all the top-notch products to make your routine the best it can possibly be. Grooming in 2024 is a game of choose your own adventure and these are the essential tools to help you make the most of it.

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This article originally appears in the May/June 2024 issue of Men's Health.

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Styling: Ted Stafford.
Prop styling: Andrea Bonin.
Hair: Yu Nakata.
Makeup: Evy Drew for Exclusive Artists using Koh Gen Do.
Director/Executive Producer, video: Dorenna Newton.
Editor, video: Josh Archer.

Headshot of Garrett Munce
Garrett Munce writes about men's style and grooming. He's written for Esquire, New York Magazine, Spotlyte, and Very Good Light and held staff positions at GQ and W. Follow his skincare obsession on Instagram at @garrettmunce.